About
With over 15 years of experience, I’m a seasoned creative professional specializing in branding, web and app design, UX/UI, packaging, marketing, and advertising. I played a key role in building a thriving agency from the ground up, growing it from two employees to a team of over 50.
Throughout my career, I’ve served as Creative Director, Design Consultant, Art Director, Vice President, and Chief Creative Officer, overseeing teams, client relationships, and operations. I've led award-winning projects across a wide range of industries, including but not limited to automotive, beauty and skincare, consumer electronics, fashion and apparel, finance, food and beverage, health and wellness, luxury, pharmaceuticals, retail, technology, and travel and hospitality. My work has spanned clients ranging from startups to Fortune 500 companies.
My expertise includes packaging, brand development, technical drawing and engineering, UX/UI strategy, creative problem solving, and cross-functional leadership. I focus on delivering high-quality execution in fast-paced environments, with a strong attention to detail shaped by my background in architectural design.
Outside of work, you can find me exploring the outdoors, whether bike riding, hiking, carpentry, or attending concerts, just a few of the hobbies I enjoy when I'm not applying my creative expertise.
Key Projects
Skincare & Cosmetic Packaging · Transportation Branding / Transit Map Systems · Luxury Jewelry Packaging · Auto Show UX/UI · Food & Restaurant Campaigns · Alcoholic Beverage Labels & Packaging · Hospitality & Lifestyle · Retail Branding · Health & Wellness Branding · Pharmaceutical Branding & Packaging · Digital Marketing Campaigns
Skills, Tools & Expertise
Leadership & Strategy: Team leadership · Mentoring & coaching · Stakeholder collaboration · Strategic vision · Prioritization · Decision-making · Lead by example · Systems Thinking · Business operations · Budget oversight · Operational excellence · Cross-functional collaboration.
Design & Branding: Brand strategy · Brand campaigns · Brand Guidelines · Cohesive design · Web design · Landing Pages · UX/UI · Brand Expression · Packaging · Print production · Trade shows · Visual identity · Ideation · Interaction design · Brand awareness · Emerging technologies · Typography · Industry trends · Brand equity · Design systems · Photography · Color palettes · Color theory · Presentations.
Marketing & Advertising: Marketing systems · Market research · Social media management · Content creation · SEO · Storytelling · Experiential marketing · Corporate marketing · Consumer insights · Product marketing · Marketing campaigns · Digital marketing · Customer segmentation · Event Planning · Customer retention · Product strategy · Data-driven storytelling · Product Launch · Campaigns.
Technical Proficiency & Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) · Ai Design · Figma · Sketch · UXPin · Wireframing · Prototyping · WordPress · Slack · Google Sheets · Google Docs.
Industry Experience: Automotive · B2B · B2C · Banking & Finance · Beauty/Skincare · Children’s Toys · Construction · Consumer Electronics · CPG, E-commerce · Education/Institution · Energy · Engineering · Entertainment · Fashion & Apparel · Financial Services · Food & Beverage · Gaming · Government & Legal Branding · Health & Wellness · Infrastructure · Luxury · Marketing · Medical · Music · Non-profit · Professional Services · Real Estate · Religion · Restaurants · Retail · Self Storage · Sports · Technology · Transportation · Travel & Hospitality · Venture Capital.
Personal Traits: Creative & innovative · Artistic · Out-of-the-box thinking · Emotional intelligence · Articulate · Reliable & loyal · Critical thinker · Enthusiastic · Adaptable · Leadership skills · Strategic thinking · Organized & detail-oriented · Communicative with integrity · Mission Driven · Consistent · Psychology · Advocacy · Hard working & dedicated · Intuitive · Honest · Friendly · Committed · Ambitious.
Client List
NYC Ferry
Mobileye
New York Auto Show
Harley Davidson
BMW
Javits Center
Beekman 1802
Baked by Melissa
Salons by JC
Access Holdings
Admiral Capital
Ruckus Brewing
Reading Premium Beer
Laurea
Verlas
Diocese of Brooklyn
Rebesana
Indikitch
Power HRG
DRF
The Cashmere Sale
Simply Self Storage
Chrono 24
Tweezerman
Golden Krust
Nutcracker! Magical Christmas Ballet
+ More
CONSULTING & ENTREPRENEURSHIP WORK EXPERIENCE
Boundless Learning
Design Consultant | Art Director | August 2025 – Present
Boundless Learning was formerly the Online Learning Services division for global education company Pearson before becoming an independent organization in 2023. Today, the company supports more than 17,000 learners across 150 nations and over 450 programs. I was brought in to help their in-house design team evolve, expand, and strengthen their creative capabilities.
Support overall design direction across branding, marketing, and product initiatives, including ad campaigns, emails, social media, visual identity, website UX/UI, events, and packaging for the Boundless Learning brand and dozens of university partners worldwide.
Collaborate closely with cross-functional teams to align design, strategy, and execution across Boundless Learning’s internal team and its university clients.
Report directly to the Global Sr. Manager, Creative & Digital Experiences, as well as the Content Strategy and Operations Manager, delivering creative solutions that meet business goals for both Boundless Learning and its university partners.
Contribute to building a cohesive brand presence through consistent, high-quality visual storytelling across all channels.
Glowtone
Design Consultant | Creative Director | Package Designer | August 2019 – Present
Glowtone Hair is a premium, time-saving hair color brand designed for busy women, delivering salon-quality results with a fast, easy at-home application.
Aligned creative strategy with brand goals, driving differentiation and results while overseeing overall creative vision and art direction.
Directed packaging design across multiple product lines, ensuring quality, accuracy, and consistency through close collaboration with vendors, printers, and cross-functional teams.
Partnered directly with the Founder/CEO to shape brand positioning and develop a streamlined, approachable identity tailored to on-the-go beauty consumers.
Delivered integrated branding, packaging, UX/UI, and marketing assets, maintaining cohesion across all touchpoints from concept through production.
Javits Center
Design Consultant | Aug 2024 – Oct 2024
The Jacob K. Javits Convention Center is one of the largest and most prominent convention and exhibition venues in the United States, hosting major trade shows, conferences, and events in New York City.
Redesigned and simplified architectural floor plans to support launch of new venue extension.
Partnered with the Director of Sales & Marketing to update event space and floor plan brochures.
Collaborated with internal teams to refresh materials and improve clarity across touchpoints.
PROFESSIONAL & AGENCY EXPERIENCE
Mobileye
Creative Director & Event Consultant | CES Trade Show | New York, NY | June 2015 – July 2024
Served as Mobileye’s lead creative partner for nearly a decade of CES events, guiding booth design, event production, and live activations to consistently deliver high-impact brand experiences on a global stage. Mobileye, the world’s largest autonomous driving manufacturer and pioneer of the technology that started it all, is valued at over $11 billion.
Booth & Experience Design: Conceptualized and executed large-scale CES booths (20x30 ft to 40x50 ft, including multi-story structures), integrating conference rooms, seating areas, and architectural features like 20-ft branded pillars. Ensured visibility, intuitive layouts, and engaging attendee flow.
Interactive & Live Event Integration: Designed and implemented immersive educational experiences with multi-screen video walls and interactive iPad stations, supporting high-profile press events including the landmark Mobileye–Volkswagen deal.
On-Site Production & Crisis Management: Transitioned into event production and consulting, overseeing vendor coordination, live demos, PR events, and content creation. Resolved critical technical failures under tight deadlines (e.g., reformatting Intel video content within 24 hours), ensuring seamless execution year after year.
Nutcracker! Magical Christmas Ballet | North America
Creative Director | Website & UX/UI Design | New York, NY | January 2023 – July 2024
Partnered with the ballet’s internal team to redesign its official website, elevating the user experience, modernizing the design, and enhancing the ticketing process for audiences nationwide.
Led UX/UI and creative direction from concept to launch, collaborating daily with developers, project managers, and stakeholders.
Redesigned the full user journey to simplify ticket search and purchase flow while improving accessibility and mobile responsiveness.
Created a visually immersive design system that highlighted high-quality photography and dynamic video hero elements to capture the ballet’s magic.
Balanced creative vision and technical execution, ensuring scalability, performance, and timely delivery.
Delivered a modern, elegant digital platform that increased engagement and was met with enthusiastic praise upon launch.
New York International Auto Show
Creative Director | Website Redesign & Lead Designer | New York, NY | June 2021 – April 2022
Partnered with the internal team to lead the full redesign of the Auto Show’s website, elevating the digital presence with improved UX/UI, streamlined navigation, and integrated ticketing, social media, and photography, ensuring the vehicles remained the centerpiece of the experience.
Directed creative strategy and user flow enhancements that drove a 109.9% YoY increase in engagements compared to 2019, with 5.3M total impressions.
Improved site navigation and event details access, contributing to a 20% increase in time spent on site and 8% ticketing conversion rate.
Integrated social content and optimized digital assets, resulting in 235K total engagements and 85.6K Instagram Reels views, boosting brand visibility.
Supported critical press days with a cohesive digital strategy, achieving 827.7K impressions, maximizing event awareness at key moments.
Beekman 1802
Creative Director | Website Redesign | New York, NY | September 2019 – June 2020
Partnered with one of the fastest-growing skincare brands in the U.S. to lead the complete redesign of their corporate and e-commerce website. Collaborated closely with brand stakeholders to reimagine the online experience, enhance usability, and position the brand for digital growth.
Led end-to-end creative direction for a full corporate website redesign, aligning UX, brand storytelling, and e-commerce strategy.
Collaborated with stakeholders weekly to refine user journeys, information architecture, and visual design to reflect the brand’s evolving identity.
Engineered a modern e-commerce platform that optimized user flow, scalability, and engagement, supporting significant digital revenue growth.
NYC Ferry
Creative Director | Website, UX/UI Design, Branding & Ad Campaign | New York, NY | March 2016 – March 2018
Partnered with Hornblower Cruises and the City of New York to create the full brand identity and passenger experience for NYC Ferry, transforming it into an iconic and trusted part of the city’s transit system.
Directed overall brand development including logo, typography, color palette, signage, advertising, uniforms, and digital assets for a cohesive multi-channel identity.
Collaborated with stakeholders and MTA engineers to design the official NYC Ferry route map, ensuring clarity, accessibility, and adherence to strict transit mapping standards.
Oversaw creative execution across web, app, and print materials to align messaging, UX, and design with ridership goals.
Drove record ridership growth, helping NYC Ferry surpass 5 million passengers in its first year.
Earned national recognition, receiving Silver Davey and Silver Summit International Awards for branding and integrated campaign effectiveness.
Ruckus Marketing
Creative Director & VP | Full-Time | Feb 2006 – July2024
Helped build Ruckus Marketing from a two-person startup into a 50+ person, multimillion-dollar full-service agency. Led creative and operational growth while shaping the agency’s culture, process, and award-winning portfolio.
Directed cross-functional creative teams across branding, UX/UI, packaging, marketing, and development for clients ranging from startups to Fortune 500s.
Partnered with C-suite leaders and stakeholders to align creative direction with business strategy for over 350 companies, driving measurable brand and revenue growth.
Oversaw major rebrands and digital transformations, ensuring strategic alignment, consistency, and on-time delivery across all initiatives.
Built and mentored a high-performing team, fostering collaboration, innovation, and long-term client relationships.
Delivered award-winning campaigns, earning 34+ design and marketing honors for excellence in branding, art direction, and digital execution.
ADDITIONAL EXPERIENCE
Ruckus Marketing
Vice President | Full-Time | Jan 2007 – Mar 2020
Contributed to 2500% business growth over tenure, helping scale the agency from a two-person startup to a 50+ person, multimillion-dollar operation.
Founding team member who helped shape, build, and grow the Ruckus brand from its inception.
Aligned creative strategy with business goals in collaboration with C-level leadership stakeholders.
Shaped and led in-house creative vision across internal brand materials and strategic initiatives.
Built design operations, onboarding, and review systems to ensure consistency and brand integrity.
Known for adaptability and steady leadership through shifting priorities and high-pressure timelines.
15+ years designing custom websites with award-winning layouts, graphics, and responsive designs.
Developed interactive components, site maps, and user flows to enhance UX/UI.
Led user research, wireframing, and usability testing to optimize digital experiences.
Web, App And UX/UI Design
15+ years creating brand identities, including logos, typography, and style guides.
Designed and refined packaging prototypes, ensuring compliance with industry standards.
Worked closely with photographers and suppliers to align brand tone with visual assets.
Branding And Packaging
15+ years managing social, ad campaigns, and promotions across digital and print.
Developed marketing strategies, brand positioning, and competitive analysis.
Oversaw vendors, budgets, and customer engagement initiatives.
Marketing And Advertising
15+ years designing branded booth layouts aligned with event goals.
Integrated digital displays and interactive elements to boost engagement
Managed budgets, vendors, and post-show performance reviews.
TRADE SHOW DESIGN
Completed four years of formal training in Drafting, Technical Drawing, and Architectural Design.
Applied this expertise across 25+ years in various personal and professional projects, contributing to blueprint creation, 2D/3D renderings, and engineering spec development.
ARCHITECTURAL DESIGN
34+ design awards across web, branding, packaging, UI/UX, and marketing.
Recognized for excellence in creative leadership and innovation, including best Craft Beer label design.
Increased New York International Auto Show website engagement by 110% through strategic UX enhancements, content optimization, and streamlined user flows.
Developed viral campaigns that gained national attention, generating millions in earned media and media impressions.
Created work that influenced pop culture, featured on Saturday Night Live, The Colbert Report, and covered by major national news outlets.
Designed the official NYC Ferry MTA map, in use since 2017.
Recognized in 40 Under 40 at age 28 for leadership, innovation, and brand development.
Consistently delivered high-impact work under tight deadlines, launching successful products and platforms that generated millions in views and revenue.