About
With over 18 years of experience, I’m a seasoned creative professional specializing in branding, web & app design, UX/UI, packaging, marketing and advertising. I played a key role in building a thriving agency from the ground up, growing it from two employees to a team of 50+.
Throughout my career, I’ve served as Creative Director, Vice President, and Chief Creative Officer, overseeing teams, managing client relations, and driving operations. I've led award-winning projects across a wide range of industries — including but not limited to automotive, beauty and skincare, consumer electronics, fashion and apparel, finance, food and beverage, health and wellness, luxury, pharmaceuticals, retail, technology, and travel & hospitality — collaborating with clients ranging from startups to Fortune 500s.
My expertise spans packaging, brand development, technical drawing/engineering, UX/UI strategy, creative problem-solving, and cross-departmental leadership, ensuring high-quality execution even in fast-paced environments. My attention to detail and background in architectural design have always played a crucial role in shaping my creative approach.
Outside of work, you can find me exploring the outdoors, whether bike riding, hiking, carpentry, or attending concerts—just a few of the hobbies I enjoy when I'm not lending my creative expertise.
Design Capabilities
Product & brand design, packaging, web & app, UX/UI design, and creative art direction
Tools & Technology
Adobe Creative Suite | Figma | Sketch | UXPin | WordPress | Slack
Client List
NYC Ferry
Mobileye
New York Auto Show
Harley Davidson
BMW
Javits Center
Beekman 1802
Baked by Melissa
Salons by JC
Access Holdings
Admiral Capital
Ruckus Brewing
Reading Premium Beer
Laurea
Verlas
Diocese of Brooklyn
Rebesana
Indikitch
Power HRG
DRF
The Cashmere Sale
Simply Self Storage
Chrono 24
Tweezerman
Golden Krust
Nutcracker! Magical Christmas Ballet
+ More
Experience
Freelance Creative Director/Design Consultant | Aug 2024 – Present
Lead multi-channel campaigns for global brands, delivering branding, packaging, UX/UI, and marketing assets
Manage timelines and cross-functional teams to ensure high-quality, on-time execution
Align creative strategy with client goals to drive differentiation and results
Chief Creative Officer (CCO) | Ruckus Marketing | Aug 2022 – Aug 2024
Led cross-functional teams across branding, development, UX/UI (mobile, app, and desktop), packaging, content, and marketing — while staying hands-on from concept to launch.
Defined and evolved the long-term creative vision for the agency and client brands, overseeing major rebrands and large-scale brand transformations.
Partnered with C-suite leadership and client stakeholders to align creative direction with business goals, growth strategy, and operational priorities.
Directed photo and video shoots to ensure cohesive, strategic visual storytelling across campaigns.
Played a lead role in new business development, pitching creative strategy and vision to prospective clients and partners.
Drove innovation by tracking trends, emerging tech, and consumer behavior to keep creative output forward-thinking and relevant.
Built and scaled a high-performing, 10+ person creative team; fostered a strong culture of collaboration, growth, and accountability.
Managed operations, workflows, and resourcing to deliver high-quality, on-brand creative efficiently and at scale.
Acted as brand guardian, translating business objectives into emotionally resonant, design-driven solutions that delivered results.
Creative Director | Ruckus Marketing | Feb 2006 – Aug 2022
Led brainstorming sessions, client presentations, and full-cycle campaign development across branding, packaging, UX/UI (mobile, app, and desktop), marketing, and advertising — remaining deeply hands-on throughout the creative process, from concept to launch.
Directed cross-functional teams in design, UX, and development to align creative with business strategy and brand goals.
Built and maintained scalable brand systems across digital, print, social, and experiential platforms.
Translated insights into compelling concepts through close collaboration with strategy, marketing, and product teams.
Oversaw art direction, photo/video shoots, and production to ensure consistent, high-quality visual storytelling.
Presented creative vision to clients and stakeholders, managing expectations and feedback throughout the process.
Mentored designers while fostering innovation, team growth, and a strong creative culture.
Stayed ahead of industry trends to ensure relevant, forward-thinking creative output.
Vice President | Ruckus Marketing | Jan 2007 – Mar 2020
Aligned creative strategy with business goals in collaboration with C-level leadership and client stakeholders.
Represented creative vision in key presentations and strategic discussions.
Built design operations, onboarding, and review systems to ensure consistency and brand integrity.
Known for adaptability and steady leadership through shifting priorities and high-pressure timelines.
Awards & Accolades
34+ design awards across web, branding, packaging, UI/UX, and marketing.
Recognized for excellence in creative leadership and innovation, including best Craft Beer label design.
Increased New York International Auto Show website engagement by 110% through strategic UX enhancements, content optimization, and streamlined user flows.
Developed viral campaigns that gained national attention, generating millions in earned media and media impressions.
Created work that influenced pop culture, featured on Saturday Night Live, The Colbert Report, and covered by major national news outlets.
Designed the official NYC Ferry MTA map, in use since 2017.
Recognized in 40 Under 40 at age 28 for leadership, innovation, and brand development.
Consistently delivered high-impact work under tight deadlines, launching successful products and platforms that generated millions in views and revenue.