About

With over 18 years of experience, I’m a seasoned creative professional specializing in branding, web & app design, UX/UI, packaging, marketing and advertising. I played a key role in building a thriving agency from the ground up, growing it from two employees to a team of 50+.

Throughout my career, I’ve served as Creative Director, Vice President, and Chief Creative Officer, overseeing teams, managing client relations, and driving operations. I've led award-winning projects across a wide range of industries — including but not limited to automotive, beauty and skincare, consumer electronics, fashion and apparel, finance, food and beverage, health and wellness, luxury, pharmaceuticals, retail, technology, and travel & hospitality — collaborating with clients ranging from startups to Fortune 500s.

My expertise spans packaging, brand development, technical drawing/engineering, UX/UI strategy, creative problem-solving, and cross-departmental leadership, ensuring high-quality execution even in fast-paced environments. My attention to detail and background in architectural design have always played a crucial role in shaping my creative approach.

Outside of work, you can find me exploring the outdoors, whether bike riding, hiking, carpentry, or attending concerts—just a few of the hobbies I enjoy when I'm not lending my creative expertise.

Design Capabilities

Product & brand design, packaging, web & app, UX/UI design, and creative art direction

Tools & Technology

Adobe Creative Suite | Figma | Sketch | UXPin | WordPress | Slack

Client List

NYC Ferry

Mobileye

New York Auto Show

Harley Davidson

BMW

Javits Center

Beekman 1802

Baked by Melissa

Salons by JC

Access Holdings

Admiral Capital

Ruckus Brewing

Reading Premium Beer

Laurea

Verlas

Diocese of Brooklyn

Rebesana

Indikitch

Power HRG

DRF

The Cashmere Sale

Simply Self Storage

Chrono 24

Tweezerman

Golden Krust

Nutcracker! Magical Christmas Ballet

+ More

Experience

Full-time – Contract work – Creative Director | Glowtone | March 2025 – Present

  • Align creative strategy with brand goals to drive differentiation and results.

  • Lead/Oversee overall creative vision and art direction.

  • Work with cross-functional teams, delivering branding, packaging, UX/UI, and marketing assets.

  • Manage and responsible for creative direction and vision for all packaging.

  • Work closely with the Founder/CEO, along with vendors, and printers throughout all phases of production to ship high-quality designs aligned with business strategy and customer needs.

Freelance – Design Consultant/Art Director | Glowtone | Aug 2024 – March 2025

  • Led creative direction and oversaw all packaging design for Glowtone’s root touch-up product line.

  • Collaborated with the CEO/Founder to align visual direction with brand and market positioning.

  • Helped develop a streamlined, approachable brand identity tailored to on-the-go beauty consumers.

  • Managed communication with packaging vendors to ensure quality, accuracy, and timely production.

Freelance – Design Consultant | Javits Center | Aug 2024 – Oct 2024

  • Redesigned and simplified architectural floor plans to support launch of new venue extension.

  • Partnered with the Director of Sales & Marketing to update event space and floor plan brochures.

  • Collaborated with internal teams to refresh materials and improve clarity across touchpoints.

Creative Director | Ruckus Marketing | Feb 2006 – Aug 2024

  • Partnered with hundreds of C-suite leaders/stakeholders to align creative with business goals and vision.

  • Led cross-functional teams across branding, UX/UI, packaging, content, and development, staying hands-on from concept to launch.

  • Defined and evolved brand vision, overseeing rebrands, systems, and large-scale transformations.

  • Presented creative strategy with clarity and candor, earning trust and repeat business. 

  • Built and led a high-performing creative team of 10+, fostering a culture of collaboration and innovation.

  • Helped win 34+ industry awards for strategy, art direction, and creative execution.

  • Pitched and presented creative direction to clients, supporting business growth and alignment.

  • Managed operations, workflows, budgets, and resources to ensure efficient, on-brand delivery at scale.

  • Directed photo/video shoots and production to ensure cohesive, high-quality visual storytelling.

  • Oversaw product design, prototyping, and platform development to support new digital experiences.

  • Translated insights into compelling concepts through collaboration with strategy, product, and marketing.

  • Monitored trends, emerging tech, and consumer behavior to keep work forward-thinking and relevant.

  • Mentored designers and supported team growth, retention, and high performance.

  • Created internal workflows, pitch templates, and file systems to boost efficiency and consistency.

  • Conducted QA and enforced brand standards to maintain consistency and accuracy.

  • Championed brainstorming sessions to drive innovation and improve creative output.

Vice President | Ruckus Marketing | Jan 2007 – Mar 2020

  • Contributed to 2500% business growth over tenure, helping scale the agency from a two-person startup to a 50+ person, multimillion-dollar operation.

  • Founding team member who helped shape, build, and grow the Ruckus brand from its inception.

  • Aligned creative strategy with business goals in collaboration with C-level leadership stakeholders.

  • Shaped and led in-house creative vision across internal brand materials and strategic initiatives.

  • Built design operations, onboarding, and review systems to ensure consistency and brand integrity.

  • Known for adaptability and steady leadership through shifting priorities and high-pressure timelines.

Awards & Accolades

  • 34+ design awards across web, branding, packaging, UI/UX, and marketing.

  • Recognized for excellence in creative leadership and innovation, including best Craft Beer label design.

  • Increased New York International Auto Show website engagement by 110% through strategic UX enhancements, content optimization, and streamlined user flows.

  • Developed viral campaigns that gained national attention, generating millions in earned media and media impressions.

  • Created work that influenced pop culture, featured on Saturday Night Live, The Colbert Report, and covered by major national news outlets.

  • Designed the official NYC Ferry MTA map, in use since 2017.

  • Recognized in 40 Under 40 at age 28 for leadership, innovation, and brand development.

  • Consistently delivered high-impact work under tight deadlines, launching successful products and platforms that generated millions in views and revenue.