My Role
Creative Director & Project Lead overseeing end-to-end execution across packaging, print, and digital campaign assets. Directed creative development while working closely with the project manager, internal design team, and client stakeholders to ensure alignment across all deliverables. Provided strategic oversight, creative direction, and hands-on refinement, stepping in where needed to guide execution and maintain consistency across the full system.

The Challenge
Murad required a series of regimen box designs that would seamlessly integrate with newly developed product lines while maintaining consistency across a diverse and established portfolio. In addition, the brand needed a flexible “Personalized Skincare Kit” that could accommodate multiple product combinations without compromising presentation or brand integrity. Supporting materials, including a comprehensive product brochure and ongoing email campaign, needed to unify the experience and clearly communicate the full range of offerings.

The Solution
Led the development of a modular packaging system that aligned with Murad’s updated product lines while allowing for flexibility across multiple regimens. Guided the design of a universal “Personalized Skincare Kit” that could adapt to varying product assortments while maintaining a cohesive, premium presentation.

Oversaw the creation of a refined product brochure to clearly organize and communicate the full regimen system, alongside a scalable email campaign with a suite of templates designed for long-term use. The result was a unified, adaptable design system that enhanced product clarity, improved customer experience, and supported ongoing marketing efforts across channels.