My Role
Creative Director leading end-to-end design for a full product line redesign and retail campaign. Oversaw concept development, packaging design, and production across bottles, labels, and boxes while managing a team of designers and collaborating closely with internal stakeholders, the client’s executive team, and external packaging vendors.

The Challenge
Liquid Oxygen needed a complete visual overhaul of its 3-step acne system to elevate its clinical credibility and retail presence. At the same time, the redesign had to support a proposed co-branded campaign with Conair, requiring the packaging system to align with both brands while standing out on shelf in a highly competitive skincare category. All creative needed to function as both a standalone rebrand and a compelling pitch to secure partnership approval.

The Solution
Developed a cohesive, premium packaging system across the entire product line, refining structure, materials, and visual hierarchy to better communicate efficacy and clinical positioning. Led extensive research, retail audits, and vendor collaboration to ensure the designs were both visually differentiated and production-ready.

In parallel, created the “O2 & Glo Acne Essentials” co-branded kit, integrating Liquid Oxygen’s system with Conair’s device into a unified retail experience designed for strong shelf impact. The final work delivered a fully realized packaging ecosystem and campaign concept, positioning the brand for retail expansion and strategic partnership opportunities.